Introduction

Personal branding. Let’s face it, it’s the last thing you want to do after working hard on your projects - but you know that you need to get your work out there.

This challenge will help you create content to build up your presence on LinkedIn with helpful prompts that are designed to showcase your work, your personality and nurture relationships.

Think about this challenge as a way to help build a habit, rather than being a prescriptive way of approaching LinkedIn. Pick and choose prompts as you like, shuffle them around or write your own content if you think of something better!

The key is to help you develop a discipline so you can market yourself and your skills and build the creative career of your dreams.

Ready? Let’s go!

The Challenge

The LinkedIn Launchpad is split into 3 phases:

• Phase 1: Preparation. For the first week of this challenge, it’s all about making sure your LinkedIn profile and the places you want to point people to are up to date. After all, there’s no point in creating content on LinkedIn if you’re directing people to a site that’s out of date and doesn’t reflect all of the brilliant work you’ve been doing recently.
• Phase 2: Posting. There are 15 prompts that you can use to post once a day, every weekday for 3 weeks. Of course, you can pick a more sustainable cadence like 2-3 times a week, but the key is to create a habit of posting regularly. Consistency is key!
• Phase 3: What next? So you’ve done a load of posting. Now it’s time to reflect on the last 28 days. There will be questions to help you reflect on the process, and what you can improve.

Phase 1 | Week 1 | Prepping time!

Time to make sure your digital house is in order. Here are some checklists to make sure your online presence is up-to-date and ready to be seen.

Note: Spend no longer than this week completing your preparations!

LinkedIn checklist

Website checklist